Third time's the charm - Why this site rebuild was completed when others attempts failed
Why AI finally made this personal-site rebuild possible by turning fragmented spare moments into useful development time.
Articles
Everything I've published, newest first. Pick a topic to narrow it down.
Using Shopify Customer Events for Analytics in GTM and Google Tag
How to move sandboxed Shopify Customer Events into the main window for analytics using postMessage.
Discounting on Shopify in 2023
How Discount Kit enables Shopify Functions-powered discounting to merchants on every Shopify plan.
Black Friday: classic and alternative tactics for 2021
A guide to the essential tactics and creative ideas for preparing for Black Friday 2021.
A digital marketing strategy for SMBs
A practical framework for prioritizing an SMB’s digital marketing activities.
Web à Québec 2019, days 2 and 3
Notes and reflections on the second and third days of conferences at Web à Québec 2019.
Web à Québec, day 1
Notes and reflections on the first day of conferences at Web à Québec 2019.
Preparing the data for the automated dashboard article
Preparing, cleaning and simulating the data used in the automated dashboard example with R.
Automated dashboard example
A complete guide to producing descriptive and predictive statistics, visualizing them and sending them automatically by email with R.
A hybrid between meal kits and online grocery shopping
A reflection on a model combining the advantages of meal kits and online grocery shopping.
The concept of talent as a barrier to performance
A reflection on deliberate practice, talent and the development of performance.
The story of a retail flop
A case study of a business hypothesis invalidated by data that was too highly aggregated.
Information asymmetry: one reason online sales are growing at the expense of stores
Why access to information favours ecommerce, and what retailers can do to remain useful.
How to improve a company’s entrepreneurial orientation
Management, culture and hiring ideas for strengthening a company’s entrepreneurial orientation.
How to grow a company: entrepreneurial orientation
An introduction to entrepreneurial orientation and its role in small-business growth.