Hi, I'm JP.

I started out doing marketing for small e-commerce shops. That’s where you learn what actually drives the most sales with the least amount of effort. If you can’t do that in SMB e-com, you’re dead on arrival.

The technical side started as a purely practical thing: there was no one to help me out. I was the classic case of the director of no one in particular.

Having both isn’t the interesting part. What’s interesting is that I know how both sides talk to each other without really understanding each other. I can bridge that gap in my own head, and also help teams translate for each other!