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    <description>Everything I&apos;ve published, newest first. Pick a topic to narrow it down.</description>
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    <lastBuildDate>Mon, 14 Sep 2026 00:00:00 GMT</lastBuildDate>
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      <title>Third time&apos;s the charm - Why this site rebuild was completed when others attempts failed</title>
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      <pubDate>Mon, 14 Sep 2026 00:00:00 GMT</pubDate>
      <description>Why AI finally made this personal-site rebuild possible by turning fragmented spare moments into useful development time.</description>
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      <title>Using Shopify Customer Events for Analytics in GTM and Google Tag</title>
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      <pubDate>Mon, 17 Jun 2024 00:00:00 GMT</pubDate>
      <description>How to move sandboxed Shopify Customer Events into the main window for analytics using postMessage.</description>
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      <title>Discounting on Shopify in 2023</title>
      <link>https://jpallard.com/en/articles/discounting-on-shopify-in-2023/</link>
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      <pubDate>Mon, 30 Oct 2023 00:00:00 GMT</pubDate>
      <description>How Discount Kit enables Shopify Functions-powered discounting to merchants on every Shopify plan.</description>
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      <title>Black Friday: classic and alternative tactics for 2021</title>
      <link>https://jpallard.com/en/articles/black-friday-classic-alternative-tactics-2021/</link>
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      <pubDate>Fri, 29 Oct 2021 00:00:00 GMT</pubDate>
      <description>A guide to the essential tactics and creative ideas for preparing for Black Friday 2021.</description>
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      <title>A digital marketing strategy for SMBs</title>
      <link>https://jpallard.com/en/articles/digital-marketing-strategy-for-smbs/</link>
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      <pubDate>Fri, 31 May 2019 00:00:00 GMT</pubDate>
      <description>A practical framework for prioritizing an SMB’s digital marketing activities.</description>
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      <title>Web à Québec 2019, days 2 and 3</title>
      <link>https://jpallard.com/en/articles/web-a-quebec-2019-days-2-and-3/</link>
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      <pubDate>Sat, 13 Apr 2019 00:00:00 GMT</pubDate>
      <description>Notes and reflections on the second and third days of conferences at Web à Québec 2019.</description>
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      <title>Web à Québec, day 1</title>
      <link>https://jpallard.com/en/articles/web-a-quebec-2019-day-1/</link>
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      <pubDate>Wed, 10 Apr 2019 00:00:00 GMT</pubDate>
      <description>Notes and reflections on the first day of conferences at Web à Québec 2019.</description>
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      <title>Preparing the data for the automated dashboard article</title>
      <link>https://jpallard.com/en/articles/automated-dashboard-data-preparation/</link>
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      <pubDate>Sun, 07 Apr 2019 00:00:00 GMT</pubDate>
      <description>Preparing, cleaning and simulating the data used in the automated dashboard example with R.</description>
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      <title>Automated dashboard example</title>
      <link>https://jpallard.com/en/articles/automated-dashboard-example/</link>
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      <pubDate>Sun, 07 Apr 2019 00:00:00 GMT</pubDate>
      <description>A complete guide to producing descriptive and predictive statistics, visualizing them and sending them automatically by email with R.</description>
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      <title>A hybrid between meal kits and online grocery shopping</title>
      <link>https://jpallard.com/en/articles/meal-kit-online-grocery-hybrid/</link>
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      <pubDate>Tue, 15 Jan 2019 00:00:00 GMT</pubDate>
      <description>A reflection on a model combining the advantages of meal kits and online grocery shopping.</description>
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      <title>The concept of talent as a barrier to performance</title>
      <link>https://jpallard.com/en/articles/talent-as-a-barrier-to-performance/</link>
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      <pubDate>Sun, 24 Jun 2018 00:00:00 GMT</pubDate>
      <description>A reflection on deliberate practice, talent and the development of performance.</description>
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      <title>The story of a retail flop</title>
      <link>https://jpallard.com/en/articles/the-story-of-a-retail-flop/</link>
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      <pubDate>Mon, 22 Jan 2018 00:00:00 GMT</pubDate>
      <description>A case study of a business hypothesis invalidated by data that was too highly aggregated.</description>
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      <title>Information asymmetry: one reason online sales are growing at the expense of stores</title>
      <link>https://jpallard.com/en/articles/information-asymmetry-online-sales-versus-stores/</link>
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      <pubDate>Mon, 15 Jan 2018 00:00:00 GMT</pubDate>
      <description>Why access to information favours ecommerce, and what retailers can do to remain useful.</description>
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      <title>How to improve a company’s entrepreneurial orientation</title>
      <link>https://jpallard.com/en/articles/how-to-improve-entrepreneurial-orientation/</link>
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      <pubDate>Mon, 08 Jan 2018 00:00:00 GMT</pubDate>
      <description>Management, culture and hiring ideas for strengthening a company’s entrepreneurial orientation.</description>
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      <title>How to grow a company: entrepreneurial orientation</title>
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      <pubDate>Mon, 01 Jan 2018 00:00:00 GMT</pubDate>
      <description>An introduction to entrepreneurial orientation and its role in small-business growth.</description>
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